Vaccaro and Strasser start preparing their pitch while requesting shoe designer Peter Moore to prepare a prototype, which Moore names " Air Jordan" after Nike's Air Sole technology. However, once he watches Jordan's highlights in conjunction with an Arthur Ashe commercial for his Head rackets, Vaccaro becomes convinced that Nike should pursue who he considers a generational talent, with both brand and athlete building off each other.įollowing dinner with his friend George Raveling, who coached Jordan in the Olympic tournament, and asking for his support in courting the star, Vaccaro travels to Wilmington, North Carolina, where he convinces Michael's mother Deloris that Nike would give Jordan all the attention that he would not receive from his preferred brands Adidas and Converse.Īfter receiving a negative phone call from Jordan's agent David Falk regarding contacting his client's family, Vaccaro learns that the Jordans have scheduled a meeting at Nike's Beaverton, Oregon headquarters the following Monday. While considering the basketball players chosen in the 1984 NBA draft, Nike's executives think third pick Michael Jordan is off limits, being both a fan of Adidas and too expensive for the basketball division's meager budget. In response to this, Marketing VP Rob Strasser, along with co-founder and CEO Phil Knight, task Nike's basketball talent scout Sonny Vaccaro to come up with a new spokesperson for Nike basketball shoes. is on the verge of shutting its basketball shoe division due to low sales. The film also performed well on Amazon Prime Video streaming. The film received positive reviews from critics, particularly for Affleck's direction, Convery's screenplay and the performances of the cast, and has grossed $90 million worldwide on a budget of $70–90 million. Originally set to premiere on the streaming service Amazon Prime Video, distributor Amazon Studios opted to release the film theatrically first after positive test screenings, making it the first Amazon title since Late Night (2019) to be released in theaters without also premiering on Prime Video.Īir had its premiere at South by Southwest on March 18, 2023, and was released theatrically in the United States on April 5. While Michael Jordan was not involved with the production, he did meet with Affleck, offering several suggestions, including the casting of Davis as his mother. Principal photography took place between June and July 2022 with Affleck reuniting with his frequent collaborators cinematographer Robert Richardson and editor William Goldenberg. The project was announced in April 2022 with Affleck set to direct, as well as star and produce alongside Damon with their newly formed production company Artists Equity. It stars Matt Damon, Ben Affleck, Jason Bateman, Marlon Wayans, Chris Messina, Chris Tucker, and Viola Davis. The film is based on true events about the origin of Air Jordan, a basketball shoeline, of which a Nike employee seeks to strike a business deal with rookie player Michael Jordan. Air is a 2023 American biographical sports drama film directed by Ben Affleck and written by Alex Convery.
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